Brand Library
Faces explained
A Face is an AI character you generate or train, then reuse across generations. They are great for lifestyle photography, model shots, and recurring brand ambassadors.
Two ways to make a Face#
- Generate by attributes (~7 credits). Pick gender, age, skin tone, hair, eyes. Works in seconds.
- Generate by description (~7 credits). Type a description in plain language. More creative control.
- Train from real photos (150 credits). Upload 10 to 20 photos of a real person (with consent). Most consistent results.
When to use which#
- Attribute-generated: first-pass mood, fast iteration.
- Description-generated: specific look that attributes cannot capture.
- Trained: long campaigns, hero assets, consistent brand ambassadors.
Tip: Faces work in any prompt via
@face-name. They also slot directly into the Photoshoot Wizard and Model Swap.